Case Study: Marketing Strategy and Brand Development

Situation

Baeta Corp., an emerging provider of handheld devices that empowers patients to elevate their role in the prevention, diagnosis, treatment, and recovery from illnesses, moves quickly.

Seeking to develop and deliver a new product in a new category, Baeta Corp. needed an experienced partner to identify the value proposition, communicate key benefits, position the brand, and act as their CMO.

Persuasive Brands provided excellent service and executed with the highest degree of professionalism.

Dr. Alexander Gak
President, CEO & Chairman
Baeta Corp.

Solution

Baeta Corp. partnered with Persuasive Brands as the first product was conceptualized. Persuasive Brands defined the product requirements, created the brand name for the overarching product suite, and delivered all product collateral and sales materials enabling the product to enter the marketplace.

Action

Acting as the CMO, Persuasive Brands articulated the vision and mission of Baeta Corp. while quantifying the opportunity and defining the value proposition, key benefits, imagery, and positioning for Baeta's product suite, MyHealthTrends.

Persuasive Brands created Baeta's corporate website, www.baetacorp.com, re-crafted the company's tag line, defined the public portions of each product's website, and delivered all materials enabling the company to commence sales--from pricing to product collateral to prospecting databases to sales contracts.

Working with the international development team, Persuasive Brands also provided written guidance for consumer-facing deliverables -- including user interface and all product functionality requirements.

Result

Baeta Corp. successfully launched MyHealthTrends for Weight Control with online sales available here.

With the contribution of Persuasive Brand's efforts, Baeta Corp. and its products have received enormous interest from businesses operating within the healthcare, retail, insurance, and pharmaceutical industries.