Persuasive Brands is a marketing and advertising agency that differentiates, raises awareness and drives sales for our clients.

We bring the branding, marketing and advertising expertise of the Fortune 1000 to help businesses of all sizes.

Demonstrating our flexibility, we can act as your company's outsourced marketing department, provide strategic marketing counsel or execute tactical marketing programs.

Our Competitive Branding Advantage

While many companies may provide online marketing services, few take a completely custom approach to develop a company's brand, increase awareness and drive sales.

At Persuasive Brands, that's all we do. We leverage our marketing, advertising, technology and business acumen to elevate the presence of your firm. The table below highlights our strengths and how we can best serve you.

Attribute Persuasive Brands
Scope of Services Custom brand development, marketing strategy, online marketing and website development.
Attitudes Toward Branding Crafted competitive differentiator consistently delivered through every communication and customer experience.
Business Focus Integration of brand strategy and execution to deliver quantified business results.
Typical Client Growing business seeking to sell online or introduce their offerings to the online community.

If you have any questions, please contact us.

 

Our Experience Helping Global Companies

Our ability to help your business originates from decades of experience helping the largest companies build their brands, develop new products, acquire and retain customers, drive sales and understand the needs of their customers. We are eager to bring this wisdom to help propel your business.

  • CPG/QSR

    • Burger King
    • Coca-Cola
    • Colgate
    • Frito Lay
    • Johnson & Johnson
    • KFC/Yum Brands
    • Kraft
    • P&G
    • SAB Miller
    • Darden Restaurants
    • Financial Services

    • American Express
    • Capital One
    • Charles Schwab
    • E*TRADE
    • Fidelity
    • JPMorgan Chase
    • Mastercard
    • MONY
    • TD Waterhouse
    • Wells Fargo
  • Manufacturing

    • Altria
    • Bristol-Myers Squibb
    • Exxon Mobil
    • Ford
    • General Electric
    • Hyundai
    • Intel
    • Kodak
    • Rubbermaid
    • Scion
  • Media and Publishing

    • BusinessWeek
    • Forbes
    • Google
    • McGraw Hill
    • MTV
    • New York Times
    • USA Today
    • Wall Street Journal
    • Washington Post
    • Yahoo!
  • Retail

    • 1800 Flowers
    • Best Buy
    • eBay
    • Expedia
    • Gap
    • Macy's
    • Pottery Barn
    • Toys R Us
    • Travelocity
    • uBid
  • Technology

    • Activision
    • AT&T
    • Canon
    • Cisco
    • EA
    • HP
    • IBM
    • Microsoft
    • Samsung
    • Sony
  • Travel and Leisure

    • AAA
    • American Airlines
    • Caribbean Cruise Lines
    • Darden Restaurants
    • Delta Airlines
    • Hertz
    • Hilton Hotels
    • Marriott Hotels
    • United Airlines
    • Virgin Airlines
  • Advertising Agencies

    • BBDO
    • Crispin Porter + Bogusky
    • DDB
    • Golin Harris
    • Horizon Media
    • JWT
    • Leo Burnett
    • Saatchi & Saatchi
    • TBWA Chiat Day
    • Y&R
  • Non-Profits

    • Ad Council
    • IAB
    • MCERF

Persuasive Brands® Management Team

We are a seasoned team of marketing and technology professionals leveraging our branding, targeted online advertising, search engine optimization and website development skills to benefit our clients. Below is a brief biography of our Chief Executive.

Lee Smith, President & CEO

With more than 20 years of experience within the technology, marketing, information, and advertising industries, Lee has a demonstrated track record of delivering unique value for his clients.

Lee Smith, President & CEO of Persuasive Brands on CNBC's Squawk BoxAt Persuasive Brands, Lee works with companies to define and position their brands, create awareness, establish trust and drive trial and sales. Lee's area of expertise include business, marketing - with a particular focus upon the online environment and technology. He crafts actionable strategies that deliver proven results using search engine marketing, online advertising, market research and custom website development activities.

Before starting Persuasive Brands, Lee was the founder, President, COO, and acting CEO of InsightExpress, a leading technology-enabled online market research firm. As the executive-in-charge, Lee developed the strategic vision of the company, increased revenue by more than 600% achieving sustained profitability and established the firm as one of the top 10 most visited Internet domains as well as one of the 50 largest market research companies in the United States.

As an Associate Board Member of the Interactive Advertising Bureau, Lee helped to promote the benefits of the online medium to advertisers and agencies. Lee is an accomplished speaker appearing on CNBC's Squawk Box, Bloomberg TV, CNN, ABC TV and National Public Radio and frequently quoted for his marketing and advertising expertise by The Associated Press, USA Today, ClickZ, The New York Times, Variety, iMediaConnection and MediaPost Communications. Lee's innovative ideas and business practices have been recognized -- awarding him four U.S. patents.

Working globally for the Dun & Bradstreet family of companies, including Moody's Investors Service and ACNielsen, Lee developed and implemented strategies to transition information-intensive businesses to the online marketplace. For five years, Lee also worked for the Unisys Corporation developing networking products and distributed applications.

Lee holds an MBA in marketing and finance from Carnegie Mellon University's Tepper Business School. He also holds a Bachelors of Science in Computer Science from The Pennsylvania State University.

 

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