Market Research

Persuasive Brands knows the market research industry like no other agency. From qualitative to quantitative; custom to syndicated; data collection to in-depth analyses; corporate to supplier perspectives; advertising effectiveness to Z-tests -- we've seen and done it all first-hand.

Our leader is a veteran of A.C. Nielsen, IMS, TNS, and InsightExpress. And most recently creating breakthrough brand research products for companies like Vizu, we are the "researcher's researcher." Demonstrating his leadership within the online branding space, Lee created two of the four commerical brand effectiveness measurement solutions for online advertisements that do not rely on research panels.

We are experts at conducting research to:

Understand marketplace needs
Quantify consumer preferences
Gauge customer satisfaction
Author high-profile industry reports
Apply new research methods to transform products and companies

We are eager to leverage our considerable experience to help you drive the awareness, sale, and ongoing use of your offerings.