Online Advertising

For small and medium size businesses, online advertising is the great equalizer -- providing access to targeted customers without requiring large budgets.

We help our clients clarify their advertising objective and define the tools and metrics to measure the campaign. Based upon the objective and budget, we develop a comprehensive plan including:

Advertising Model: Display/Branding or Direct Response/Conversion
Locations: Specific websites and/or networks
Creatives: Messaging and imagery
Format: Online video, Flash, skyscrapers, DHTML, superstitials, etc.
Targeting: Geographic, demographic, online behavior, day-part, etc.
Measurement: Methods by which the campaign's effectiveness will be evaluated

We manage all aspects of the campaign enabling you to focus on your business and incoming sales.

Importantly, we help clients with budgets of all sizes -- from a few hundred to several million dollars -- obtain the greatest value from their online advertising campaigns.

Trust Persuasive Brands to build awareness, favorability, trial, and ongoing sales of your products.