Selective Online Advertising

Today, most websites generate a portion, if not all, of their revenue by presenting advertisements to visitors. Typically, such ads are purchased by companies to raise the awareness of their offerings, induce purchases via promotions or build their brand. But does online advertising actually work?

The easy answer is "yes." But the more appropriate question is, how efficient is online advertising compared to television, radio, newspaper, magazines, billboard, out-of-home and other forms of advertising available today?

This is where we help. Composed of online advertising veterans, Persuasive Brands® recommends the most efficient and economical way to reach your target audience using performance data and our knowledge of the market. Our recommendations are based upon your specific business objectives and address:

Scope: advertising on an individual site, a collection of selected sites or an ad network
Ad Format: the use of online video, flash, skyscrapers, tiles, traditional banners, DHTML, superstitials, interstitials, etc.
Targeting: seeking specific people by geography, demography, online behaviors, repeat site visitation, time of visit/day-part, etc.
Purchasing: buying media using cost per thousand (CPM), pay per click (PPC), cost per action (CPA), etc.
Other Parameters: wide range of options including exposure frequency, ad sequencing, etc.

When proactively managing the above factors, countless indudstry research studies by the Interactive Advertising Bureau have proven that online advertising is effective - and in many cases, is among the most cost effective way to achieve a marketing or business objective. Furthermore, depending upon your target audience, online advertising may be the only practical way to reach them.

At Persuasive Brands, we help you achieve your awareness, sales and brand-building objectives using selective, cost-effective online advertising.

Online advertising is often a wonderful complement when branding with the use of search engine marketing and search engine optimization.