Case Study: Site Development

Situation

A European manufacturer of an innovative soccer training device established an American franchise to sell their product, Global Goal, within the United States. The franchisee, Global Goal USA, sought to establish a web presence to communicate the unique benefits of Global Goal to targeted American buyers -- modifying the positioning and messaging as marketplace feedback was acquired. Supporting a decentralized sales force, the website also needed to support eCommerce, allowing units to be purchased online using a credit card.

The response to our immediate needs from Persuasive Brands enabled Global Goal USA to adapt our website and take advantage of market opportunities.

Ken Donovan
Global Goal USA

Solution

Global Goal USA engaged Persuasive Brands to construct a CMS-driven web site prior to the arrival of the first shipment of the training devices -- scheduled within two weeks. To support the rapid development timeline, Persuasive Brands leveraged its battle-tested, database-driven eCommerce solution.

Action

Within two weeks, Persuasive Brand's eCommerce platform was customized to meet the specific needs of Global Goal USA, including the integrated display of online video -- demonstrating the product in use. Importantly, the website enabled authorized representatives of Global Goal USA to add, delete, modify, and reorganize web pages and content in real time using only a browser. Global Goal USA and Persuasive Brands harnessed this capability to cooperatively refine the wording, positioning, and messaging immediately prior to launch.

Within minutes upon receipt of the required merchant information, the site integrated with Authorize.Net and UPS.com -- supporting real-time transactions and shipping quotes. And building upon the extendable platform, the website was quickly enhanced to support the dynamic creation and redemption of custom coupons.

These capabilities in combination with Persuasive Brand's activity, contact, subscriber, and sales management modules provided valuable information to Global Goal USA as their business developed.

Results

Within two weeks from the initial phone call, www.globalgoalusa.com was online receiving visitors.

Shortly thereafter, the site's eCommerce functionality was called into action selling the first Global Goal training devices to American soccer players.