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Strategic Market Research Consulting
Persuasive Brands knows the market research industry like no other agency. From qualitative to quantitative; custom to syndicated; data collection to in-depth analyses; corporate to supplier perspectives; advertising effectiveness to Z-tests -- we’ve seen and done it all first-hand.
In fact, we are experts at:
- Applying new research methods to transform existing research firms.
- Understanding and meeting the needs of market research buyers.
- Building brands to drive sustained sales.
- Driving awareness and profitability of research organizations.
Our CEO, Lee Smith, is a veteran of A.C. Nielsen, IMS, TNS, and InsightExpress. As founder and executive in charge, Lee drove InsightExpress to sustained profitability and established the firm as one of the 10 most visited domains on the Internet and one the 50 largest market research firms in North America -- in less than six years.
With decades of experience in the market research industry, Persuasive Brands offers seven steps to help your research organization drive sales and profits by:
- Redefining your research brand and your competitive advantages.
- Reaching and promoting your services to your target buyers.
- Developing effective sales collateral and case studies.
- Conceptualizing and conducting industry studies.
- Authoring press releases and white papers.
- Developing and maintaining your website.
- Deepening relationships and driving additional sales from existing clients.
| Call us at 201.947.7250 to discuss how Persuasive Brands can help strategically transform, grow, and brand your market research organization. |
