Case Study: New Custom Website Development




McNair Building Construction is a leading custom home builder in the Hilton Head area. McNair designs and builds innovative luxury homes with a key focus: quality.

As one of the first builders to fully embrace the Internet to communicate with suppliers and clients, David McNair is intimately familiar with the Internet. And when McNair decided to modernize their web presence, the obvious choice was to leverage open source software. However given David's desire to attract new clients as well as automate their marketing and back-office processes, the challenges associated with the available solutions quickly became obvious -- and frustrating.

Thank you immensely for the work you've done on our website. The "back-end" and "private front-end" has allowed us to improve our efficiency significantly so that our time can be better managed and focus placed where it is a more direct benefit to our success.

David McNair
McNair Building Construction


We suggested McNair leverage Persuasive Brand’s proven content-driven web solution -- enabling the real-time management of web pages, images, clients, prospects, and online marketing activities.


Building upon the core capabilities of its software, Persuasive Brands worked with McNair to implement a new look and feel, value-added features, and a seamless mobile site -- inviting inquiries and converting prospects into clients.

Importantly, Persuasive Brands also automated key marketing, document management, back-office activity, and client communications.

The objective was to develop feature-rich capabilities enabling clients to access proposals, drawings and related construction documents -- including daily images of their homes as they were being constructed. An equally important objective was to increase the efficiency of the McNair team -- automating previously time-consuming tasks allowing them to spend more time with their clients.


Within three weeks, the newly designed website containing new features, fresh content and legacy information was fully functional. Additional enhancements were included as the McNair team identified opportunities to further streamline their internal and client-facing processes.

Website Created by Persuasive Brands