Internet Marketing
With more than 95% of all businesses and consumers turning to the Internet to find products and services, the web is the great equalizer. Our Internet Marketing solutions help you be found by those seeking your services.
Search Engine Optimization
When searching for a product or service, most turn to Google, Yahoo! or Bing.
Search Engine Optimization is the process by which the content of your website is honed so your website is listed, without paying, above others for specific search terms.
SEO performance is impacted by several key factors including the:
- Quality, uniqueness and relevance of your site’s content
- User experience of your site -- including support for desktop, tablet and mobile devices
- Meta or hidden “tags” used by search engines to help understand your site
- Technical ability of the search engines to access and interpret your content
- Number and quality of the links to your website -- including social media references
As SEO experts, we know which levers to pull to drive your site to
first page rankings. In fact, SEO is an integral component of our
website development process ensuring your site can be easily found. Quality SEO takes planning and time but it delivers results in perpetuity --
fueling your business and
saving you thousands of dollars in advertising each year.
Below are example SEO results we deliver to our clients. To view the current rankings, click on the associated link.
Our SEO process is supported with analytics and technology -- ensuring the job is done with "white hat" techniques that deliver sustainable results.
Online Advertising
Until your site is displayed on the first page or to reach more buyers, it can be helpful to use advertising to drive awareness of your offerings. Online advertising is a paid service whereby your message is displayed to your desired audience.
Common advertising venues include Google Adwords, Facebook and networks of content-related sites. Selecting the right audience, determining the optimal bidding amount and method (cost per click or cost per impression) and crafting the right ad are essential to managing your budget.
As a seasoned advertising agency, we will help you determine an optimal budget and manage the campaign for you. We will:
- Select the right audience, geography and networks
- Author effective text or graphical ads
- Determine bid prices and monitor cost per actions
- Continually optimize your campaigns -- reducing your advertising spend
- Recommend when you can wind down or conclude your advertising activity
Social Marketing
Many brands can benefit from going viral.
By understanding your audience and carefully selecting the proper approach, your brand can become the beneficiary of countless mentions, website visits, forwarded emails and discussions.
We can help take your brand to the next level by:
- Identifying relevant online articles and posting comments/links -- tying in your brand
- Creating and posting videos -- demonstrating the use of your product
- Sponsoring a blog -- communicating the benefits of your product
- Promoting your company, brand, or product to recognized online opinion leaders --driving awareness
These approaches, if used wisely, can dramatically increase awareness levels delivering results well beyond any advertising or marketing budget.
Trust Persuasive Brands to lead your social marketing efforts.
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