Marketing expertise.

The Importance of Link Building to Site Traffic


You created a snappy new website with original information, included the perfect images and optimized the content for the search engines. But you're still not receiving many visitors or inbound leads. What’s going on?

The odds are you forgot the third leg of the stool—link development.

Link Building

Links from reputable sites are vital as they provide a context for your content. Just as your friends help define you, links to your site help users and search engines understand the products and services you offer—and when you should be included in their recommendation set.

Example Categories and Links
  • Global Directories
    • Google
    • Bing
    • Yahoo!
    • Yelp
    • Facebook
    • Superpages
    • Dex Knows
    • Merchant Circle
    • LinkedIn
  • Local Business Directories
    • Chamber of Commerce
    • Show Me Local
    • City Squares
    • AB Local
    • Foursquare
    • The list goes on
  • Industry-Specific Directories
    • Supplier Sites
    • Client Sites
    • Industry Sites
    • High-Profile Blogs
    • Opinion-Leading Sites
It's tempting to turn to an automated submission company to quickly tackle this essential challenge. But we strongly advise against it as most will immediately remove all of your links should you decide not to renew your link-building subscription—leaving you high, dry and out of leads.

For most businesses, 50 quality links is the magic number. While it takes time, selecting the right directories is essential and tackling two per day is the recipe for success. In a month, you'll be done—and your links cannot be taken away.

Site Choices

When adding your company to a site or directory, it's imperative that you use consistent information. We suggest developing a compelling one paragraph description of your business—and a shorter one sentence version. We also suggest creating two versions of your logo—a square 250 pixel version and larger horizontal treatment. You should also document, in advance, your hours of operation, telephone number, fax number, mailing address, email address for incoming inquiries and the types of payment you accept. Importantly, you should also develop a summary of your offerings complete with headlines, detailed descriptions and supporting images.

We are not afraid of heavy lifting and we are willing to do the manual work for you. It will deliver lasting results and you'll be glad you can more easily be found by your clients, search engines and potential customers. Let the phones ring.